What does paraben free mean? And is elitá Beverly Hills Salon Shampoo paraben free?
We have formulated elitá Beverly Hills 12oz Salon Shampoo to be paraben free. In fact, all elitá Beverly Hills products are paraben free. Parabens are chemical preservatives that increase the shelf life of cosmetic and hair care products. However, independent studies in 2004 have suggested that parabens increase risk of cancer. As a result, professional cosmetic and hair care products have abandoned this harsh chemical altogether. In modern formulations, such as our elita Hair Beverly Hills 16oz Salon Shampoo, parabens are not used; instead we use safe and non-toxic alternatives. To see a full list of ingredients we use in our products click here.