Enjoy Silver Platinum Shampoo 10 oz

Maintain Brilliant, Icy Tones with Enjoy Silver Platinum Shampoo

Keep your blonde, platinum, or silver hair looking fresh and vibrant with Enjoy Silver Platinum Shampoo. This ultra-violet toning formula banishes brassy, yellow undertones to reveal your coolest, iciest shade.

Neutralizes Warmth
As blonde and silver hair is exposed to the elements, it can take on unwanted yellow, orange, or brassy tones. Enjoy's purple-pigmented formula deposits violet-toned micro-pigments to counteract and neutralize those warm hues. You're left with pure, bright, icy platinum perfection.

Enhances Tone and Vibrancy
While it neutralizes brassiness, this shampoo also enhances your hair's cool, platinum tone. The concentrated violet pigments add depth and vibrancy to your shade for brilliant, multi-dimensional color with a lustrous sheen.

Gentle, Sulfate-Free Cleansing
Unlike harsh cleansers that can cause premature fading, this shampoo uses a gentle, sulfate-free formula to thoroughly yet gently remove buildup, oil, and impurities. Your color-treated hair is left feeling fresh and clean without stripping or damage.

Protects and Preserves Color
Enjoy's advanced ColorLast system forms a protective shield around each strand to lock in your vibrant, icy tone and prevent premature fading from UV exposure, hard water minerals, and other environmental stressors.

Nourishing Botanicals
While it tones, this shampoo also nourishes and conditions with botanical extracts like chamomile and sage. Hair is left feeling soft, silky, and manageable with enhanced shine and a fresh, clean fragrance.

Maintain your coolest, most brilliant blonde or platinum shade with Enjoy Silver Platinum Shampoo. Its violet-tinted formula banishes brassiness and enhances your icy tone for a vibrant, multi-dimensional finish. Embrace your inner ice queen!