No need to sacrifice hair health for creative expression. Our Professional Styling collection allows you to create transformational looks while taking care of your hair at the same time.
Alterna transcends ordinary haircare
Transformational haircare with healthy, sensorial rituals and clean, skincare inspired formulas that elevate everyday moments into self-care experiences that instantly transform hair and delight the senses. Alterna is an essential ritual for people who value self-care and freedom of expression.
Luxurious & Experiential
Indulging in me-time, and treating yourself to sensorial textures & aromas, inspired by skincare
