Keep your hair color true and vibrant for longer while protecting against UV radiation thanks to the magic of the Dual Capture Complex. Best for color-treated hair.
Alterna transcends ordinary haircare
Transformational haircare with healthy, sensorial rituals and clean, skincare inspired formulas that elevate everyday moments into self-care experiences that instantly transform hair and delight the senses. Alterna is an essential ritual for people who value self-care and freedom of expression.
Luxurious & Experiential
Indulging in me-time, and treating yourself to sensorial textures & aromas, inspired by skincare
